Marasi Marina Branding

When you think of a marina the first color that comes to mind is, naturally, blue. I knew there needed to be a shade of blue to inform the ‘water’ aspect of a marina. So I chose a blue-green that had ρεπλίκα breitling dark gray mixed into it. The color of the Gulf waters.
I was told by my client that they like warm colors like gold and cream. With this in mind I made the focus color/ primary color of the brand gold.
The reasons for that went beyond the request from my client. The gold color that I chose, was also reflective of sun and sand. Besides the gold also was relevant to the luxury nature of the Marasi Marinas.
The ‘off white’ helped me have a light color to balance the dark navy.